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SEO Ranking Factors in 2018 (Updated)

SEO is an ever-changing field that does not stop evolving. What has been considered the best practices in 2015 is not applicable anymore in 2018. In fact, we are not calling it search engine optimization anymore. We at Invisio Marketing, we're referring to it as search experience optimization. With the number of updates, major and minor, it is very important to keep up to date with Google's daily algorithms change . In 2016, we saw many enhancements to “Penguin 4.0” and “Possom” which presented a smarter, cleaner, [...]

2018-01-16T17:45:31+00:00 By |

How to Create a Great B2B Content Marketing Strategy

Creating a good content marketing strategy is what will help you promote your business and get more visibility within your niche. Unfortunately, it is not that simple. You can’t just jump into creating content for content’s sake and assume to accomplish the outcome you wish for. In fact, every single day, thousands if not millions of content articles are published, so you’ll have to create articles that are worth reading, sharing and ultimately, earn backlinks. This is where the content marketing strategy comes into play. But before [...]

2018-01-16T14:43:01+00:00 By |

7 Things to Consider When Choosing an SEO Friendly Domain Name

There are a number of advantages in choosing an SEO powered and keyword-rich domain, It is very important to consider the pros and cons of these choices, as much of the consequence lays on what sort of web you would like to create for your purpose. Selecting a "brandable" domain name is a plus as it will be easily remembered and will help you with your brand creation. Many of the most popular websites such as Reddit, Facebook, E-bay, Amazon, don’t even have a single keyword in their [...]

2018-01-03T19:47:06+00:00 By |

Google Makes Changes to the SERP results: Increase Meta Description Length

Google has applied a new change to their search results pages by extending the length of the meta title and the meta description. Google says that the change is meant to provide more descriptive snippets to the user. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Remember my article about SEO ranking factors for 2017? Although Google will not include the meta description as a ranking factor, it definitely [...]

2017-12-07T16:45:57+00:00 By |

How To Submit URLs to Google

Google now allows you to submit newly created URLs on your website to their index directly from the Google search results page. All you need to do is search for "Submit URLs to Google", and Google will display a box at the top of the search results that enable you to submit a URL to Google’s index. This new feature is similar to the one available on the Google Search Console https://www.google.com/webmasters/tools/submit-url. Recently, I have written about migrating your website to a new domain, so if you're a [...]

2017-11-05T14:57:43+00:00 By |