SEO tools are great, but FREE SEO tools is the greatest.
Whether you're an SEO professional or a business owner, these tools will help you track improvements and boost your online presence. In the below list, we have compiled our all time preferred tools that we work with on daily basis. The best thing is that they are FREE.
Some of the most important KPIs are:
- Acquisition (Source / Medium): This metric will let you know where you traffic is coming from.
- Bounce Rate: Will show you whether your leads are staying on your website or not
- Conversion: Is the most important metric where you will be able to see ROI on your efforts. Note that this feature needs to be setup in advance.
Google Search Console / Bing Webmaster:
Ok, these are really the essentials. Once you have your site up and running, you want to make sure that you have registered it on those 2 platforms as they are the backbone of the search engines. Here you will be able to submit your sitemap and let the search engine crawl all your website pages. Google Search Console and Bing Webmaster will keep you updated about the number of pages that are indexed. It will show you errors detected, broken links, backlinks to your website, average position of your pages as well as the search queries that triggered your website to be shown.
Once you master the ins and outs of these tools, you will be able to take your SEO and your website to the next level.
Adwords Keyword Planner
First let us explain what is Adwords! Adwords is a platform that Google uses to sell online ads. So basically, to develop your SEO strategy you will have to know which keywords your potential clients target to reach your products. And here comes Keyword Planner in action. Within the Adwords account, there is this tool called Keyword Planner tool which let you search and evaluate keywords. It gives you an estimate search volume (how many time this keyword has been searched) and a difficulty (how many advertisers are bidding on the same keyword).
Once you have done this homework, now you are able to focus your efforts on your SEO campaign and target the right keywords based on your research.
Creating an Adwords account is FREE and you can use all the features with no restriction. You will start paying only when you publish your ads.
Google pagespeed insights
Google Page Speed Insights is one of my favourite and simplest SEO tools available for free. Not to mention is it developed by Google. The main purpose of this tool is to help you analyze the speed of your website (or page). It will also tell you how your user experience scores on both your desktop and mobile sites. All you have to do is simply enter your URL into the search box and let the tool do the job for you.
At the end of the test, the It will analyze both the mobile and desktop version of your site and will provide a quality score out of 100.
Google Page Speed Insights will measure the site's "User Experience" by taking into account things like font sizes, image quality, and more. It will also tell you whether you may be failing Google's Mobile-Friendly Test and allows you to get results by clicking a specific link.
MailChimp provides businesses with a variety of templates to craft with and reporting features to track email campaign performance. The great thing about MailChimp is that it has a FREE entry account suitable for beginners. You can create a simple, but beautiful email newsletter with just dragging and dropping on the user interface. A/B testing allows you to test your email copies, especially your call to action, prior to proceeding with a full-scale launch. At the end of a campaign, you can collect valuable information about the performance of your newsletter, and gain valuable insight into your audience.
Similar platforms exist such as Campaign Monitor but personally I don't find it as easy to use as MailChimp.
A more advanced tool but by far the most comprehensive that you will find in the market. The tool will give an overview about the health of your website in terms of broken links, missing meta data, pages will low text ratio and so on and so forth.
The company has added new features such as SEO content template to help you with your content marketing efforts. You can create your projects, and set your keywords and off you go with the tracking.
One specific feature that I like is associating every keyword with a landing page, so you will be able to see which page ranks for which keyword. By far this is my favorite view.
Although it might not be that popular yet, this tool is by far my favorite. It is not free, yet it has some powerful features.
First You will be able to have your website audited to know about the errors and issues that need your quick attention. It will provide you with duplicate content problems as well as broken links within your site.
Keyword tracker is another powerful feature (provided by SEMrush, yet another powerful tool) that will allow you to see the ranking of your keywords.
It will integrate with Google Analytics and your social media for your to view the full insight.
And the most awesome feature it that it will create an automatic customizable report, that can be sent automatically to your clients as per the schedule you set.
Use the right tools for yOU...
My article does not cover all the tools available out there, yet I chose to focus on mainly the free ones (except for Agency Analytics). You have to examine closely as much tools as you can, study the ins and outs and then decide on which ones will help you reach your goals. The tools I presented today will help you analyze, track and monitor the essential parts of your SEO campaigns. You might need more tools, or could just stick with only two. Over time, your SEO processes will be revolutionized and your sites will see vast improvement.